Privacy Policy

This Privacy Policy (“Policy” or “Privacy Policy”) describes how Strae Thred (“Strae Thred”, “we,” “us,” or “our,” as the context may require) collects, uses, stores, processes, discloses, transfers, and protects the personal information of users (“user,” “you,” or “your,” as the context may require).

This Policy applies to information collected through or in connection with:

(A) the website https://straethred.com/ (the “Platform”) and/or
(B) your use of the Platform, products, and services offered by us (collectively, the “Services”), or when you otherwise engage or communicate with us.

This Policy is published in accordance with the provisions of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, which require the publication of a privacy policy governing the collection, handling, and protection of personal and sensitive personal data or information (collectively, “Personal Information”).

Strae Thred is committed to ensuring the privacy and security of your Personal Information. If we request you to provide any information by which you can be identified while using our Platform, you can be assured that such information will be handled strictly in accordance with this Policy.

This Privacy Policy governs our practices regarding the collection, receipt, storage, usage, processing, disclosure, transfer, and protection of your Personal Information when you use our Platform or avail our Services. It does not extend to information collected by any third-party websites, applications, or services that may be linked to or accessible from our Platform.

We value your privacy and understand the importance of safeguarding your Personal Information. As part of our commitment to offering a secure and trustworthy user experience, this Policy has been formulated to help you make informed decisions when interacting with our Platform or Services.

BY ACCESSING OR USING THE PLATFORM, AVAILING ANY OF OUR SERVICES, OR OTHERWISE PROVIDING YOUR INFORMATION TO US, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO THE TERMS AND PRACTICES OUTLINED IN THIS PRIVACY POLICY. YOU HEREBY CONSENT TO OUR COLLECTION, USE, STORAGE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN.

We reserve the right to amend, revise, modify, add to, or remove portions of this Privacy Policy at our sole discretion, at any time and without prior notice. Continued use of the Platform or Services following the posting of changes to this Policy constitutes your acceptance of those changes. If you do not agree with the terms of this Privacy Policy, please do not access or use the Platform or Services or provide us with any of your information.

If you are using the Platform, Services, or providing information on behalf of another individual (such as your child) or entity (such as your employer), you represent and warrant that you are duly authorized to:
(i) accept this Privacy Policy on behalf of such individual or entity; and
(ii) provide consent on their behalf to the collection, use, and disclosure of such information as described in this Policy.

1. Legal Basis

This Privacy Policy is intended to help users understand the nature and scope of the information collected by us, the purposes for which such information is collected, the circumstances under which it may be disclosed, and the options available to users to update, manage, export, or delete their information.

This Policy must be read in conjunction with the Terms and Conditions / Terms of Service available at https://straethred.com/privacy-policy/ (“Terms”), and is formulated in accordance with and subject to the provisions of the following applicable laws and regulations:

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

The Digital Personal Data Protection Act, 2023;

The Information Technology Act, 2000, and the rules framed thereunder;

The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“IT Rules”); and

2. Consent

When you visit our website, register an account, or make a purchase, we may collect details such as:

By accessing or using our Platform and continuing to avail our Services, users shall be deemed to have read, understood, and agreed to the terms and conditions set forth in this Privacy Policy. By providing their explicit consent to this Privacy Policy, users authorize the collection, use, processing, storage, and disclosure of their Personal Information in the manner described herein, including the transfer of such Personal Information to third-party service providers, as may be necessary for the purpose of providing, enhancing, and improving the Services.

Please note that this Privacy Policy may be amended, modified, or updated from time to time, at our sole discretion, without prior notice. Users are encouraged to review this Policy periodically to stay informed of any changes. This Policy applies to all current as well as former visitors and customers of our Platform. By visiting and/or using our Platform, users acknowledge and consent to the practices described in this Policy.

Users have the right to discontinue or opt out of the use of the Platform and/or our Services at any time. Further, users may contact us at strae.thred@gmail.com to inquire whether Strae Thred holds any of their Personal Information and may request the deletion or destruction of such information, subject to applicable law.

In cases where the Services are used on behalf of another individual or entity, users represent and warrant that they are duly authorized to accept this Privacy Policy on behalf of such individual or entity and to provide the necessary consents for the collection, use, and disclosure of such individual’s or entity’s information as outlined herein.

3. Information We Collect

We collect, process, and store certain Personal Information that we consider necessary for enabling your use of our Platform. Such information helps us provide you with a safe, efficient, seamless, and personalized experience. This includes, without limitation, presenting customized content such as product recommendations based on your preferences and communicating with you regarding your orders, new products, and promotional offers. The information collected enables us to offer specific features and services that best meet your needs, tailor and improve our Platform for a better user experience, and allow authorized third parties to perform technical, logistical, and other operational functions on our behalf.

Categories of Information Collected

a) Information Provided by You
We collect and store any information that you voluntarily provide to us. This may include your Personal Information, such as your username, password, name, address, contact number, email address, date of birth, gender, and Payment details (processed securely via third-party payment gateways), as well as any additional information you choose to share while using the Platform.
You may choose not to provide certain information; however, doing so may limit your ability to access or fully utilize certain features or services on our Platform.

b) Information Collected Automatically
When you interact with our Platform, certain information is automatically collected, recorded, and analysed from your browser, device, or server. This may include details such as your IP address, geolocation data, device identifiers, browser type, operating system details, cookie information, and information about your device (including unique device identifiers and purchase history).
We may aggregate such information with data from other users to derive insights such as best-selling products, recently viewed items, or product recommendations. Additionally, we may use browser data technologies such as cookies, flash cookies, pixel tags, and similar tracking tools on specific sections of the Platform.
We may also use software tools (including JavaScript) to record and evaluate session metrics like page response times, download errors, visit durations, interaction behaviors (such as scrolls, clicks, and mouse movements), and navigation patterns. This data is used for internal analytics and to offer location-based services—such as customized advertisements, search results, and personalized recommendations—to deliver an enhanced browsing and shopping experience.

c) Information Obtained from Third Parties
We may also receive information about you from third-party sources, including social media platforms, business partners, and publicly available databases. If you log in to our Platform through a social media account or link such an account to our Platform, the information received may include (but is not limited to) your username, profile picture, email address, friends list, and any other data that the social media service is permitted to share in accordance with its own policies.
By accessing our Platform through or interacting with such third-party services, you authorize us to collect, store, process, and use this information in accordance with the terms of this Privacy Policy.

If Strae Thred has reason to believe that the information provided by any user is false, inaccurate, outdated, or incomplete, we reserve the right—at our sole discretion and without liability—to deny or restrict access to our Services. We shall not be responsible for any loss, harm, or consequences arising from the reliance upon or use of any such inaccurate, incomplete, or misleading information.

By signing into your account or otherwise using our Platform, you expressly consent to the collection, storage, processing, and use of your information in accordance with this Privacy Policy.

4. How We Use Your Information

We may use your Personal Information for the purpose of identifying, investigating, preventing, deterring, or taking appropriate action in respect of unethical, unauthorized, or illegal activities, suspected fraud, violations of our Terms of Use, breaches of our agreement with you, or as otherwise required by applicable law (collectively referred to as the “Purposes”).

We may also use your Personal Information, in accordance with applicable laws and contractual obligations, to provide and improve our Services, manage and enhance your user experience, strengthen our relationship with you, generate user insights, and analyse data for the development of new products, features, or services. Such use may include, without limitation, the following purposes:

To create, manage, and maintain user accounts, including personalizing the Platform to enhance the overall user experience.
To process transactions, including payment details such as credit/debit card information, and to provide related support services including billing, invoicing, and payment assistance.
To engage reliable and trusted third-party service providers to perform specific operational functions—such as know-your-customer (KYC) verification, cloud hosting, data backup, email communication services, and customer support—ensuring that such third parties receive only the Personal Information necessary to perform their functions in compliance with this Privacy Policy and applicable data protection laws.
To monitor, operate, and improve the functionality of the Platform, ensure efficient customer service, enhance existing features, and develop new capabilities and offerings.
To conduct research, analytics, and performance assessments for service improvement, product innovation, and enhanced user interactions, including customizing content and advertisements in line with your interests and preferences.
To send necessary communications related to user accounts and transactions, including welcome messages, confirmations, and billing reminders.
To audit and review our internal processes for ensuring compliance with legal, regulatory, and contractual requirements, as well as internal policies.
To provide regular notifications and updates regarding user accounts, the Platform, and the Services offered.
To maintain records necessary for ensuring a safe, efficient, and personalized user experience on the Platform.
Process and fulfil your orders
To disclose or use Personal Information where necessary to comply with a legal obligation, enforce valid legal processes, protect our rights and property, safeguard the Platform and its users, or act in good faith to protect the personal safety of our employees, affiliates, users, or the public. This may include exchanging information with other organizations or authorities for fraud prevention or risk management purposes.
To send you newsletters, marketing communications, and promotional content about our products and Services, subject to applicable consent requirements.
To use Personal Information, including sensitive information, to create aggregated, de-identified datasets that cannot reasonably be used to identify an individual.
To analyse overall user behaviour and trends to enhance Platform functionality and provide analytical insights to users.
To verify the identity of users and prevent fraud, unauthorized access, or other unlawful activities.
To comply with applicable laws, regulations, orders, and legal obligations.
To use Personal Information in any other manner consistent with this Privacy Policy and necessary for the fulfilment of the foregoing purposes.

5. Retention of Personal Data

We may retain a user’s Personal Information for as long as the user continues to access or use the Platform, avail the Services, maintain an account with us, or for such period as may be necessary to fulfill the purposes described in this Privacy Policy. Users may, at any time, request Strae Thred to delete or destroy their Personal Information by sending an email to strae.thred@gmail.com.

However, we may retain certain Personal Information for an additional period as permitted or required under applicable laws—such as for legal, tax, regulatory, or contractual compliance, or for other legitimate and lawful business purposes.

If a user’s account remains inactive for a reasonable duration, we reserve the right to delete the account and all associated data and content.

Please note that we may retain anonymized or aggregated data that may have originally been derived from Personal Information. As such data no longer identifies any individual, it does not constitute Personal Information under applicable law and may be retained for as long as it remains relevant to our operational or analytical purposes.

PLEASE NOTE: We do not store certain categories of sensitive or financial information, including but not limited to passwords, banking details, or other similar data, on our servers. Such information is stored locally on the user’s device and cannot be recovered by us in the event that the device is changed, lost, or damaged.

6. Sharing Your Information

Respecting our users’ privacy is not only a fundamental aspect of our business operations but also one of the core values of our organization. Strae Thred does not, and will never, commercially exploit user information by selling it to third parties. We share customer information strictly in accordance with this Privacy Policy and only as outlined below:

a) Third-Party Service Providers

We may engage trusted third-party companies or individuals to perform specific operational functions on our behalf. Such functions may include, but are not limited to, order fulfilment, delivery of products, data analysis, marketing support, providing search results and links, and payment processing. These third-party service providers are granted access to Personal Information solely to the extent necessary to execute their assigned functions and are contractually obligated to maintain the confidentiality and security of such information. They are expressly prohibited from using the information for any purpose other than that for which it has been disclosed.

b) Compliance with Law

We may disclose customer information to government authorities, regulatory bodies, or other agencies when required to do so under applicable law for purposes such as identity verification, prevention, detection, investigation or prosecution of offenses (including cyber incidents), or other lawful proceedings.

Additionally, we may disclose Personal Information if we believe such disclosure is necessary to enforce or apply our Terms of Use, protect our rights, property, or safety, or safeguard the interests of our users or the public. This may include sharing information with other organizations or authorities for fraud prevention, credit risk reduction, and related matters.
We also reserve the right to share anonymized or aggregated data (which does not identify any individual) with third parties to better understand market trends, industry patterns, and to improve the quality of our Services.

Furthermore, we may share your Personal Information with our business partners, affiliates, representatives, professional advisors, or third-party processors (including auditors, bankers, legal advisors, and insurers) as necessary for compliance, business operations, and advisory purposes. Such processing will be governed by legally binding agreements ensuring protection of your statutory privacy rights.

You hereby authorize us to exchange, transfer, share, or otherwise transmit your Personal Information across borders, including from your country of residence to other countries, with our affiliates, partners, agents, service providers, banks, and financial institutions, for the purposes specified in this Privacy Policy or as required by applicable law.

c) Business Transfers

In the course of business restructuring or commercial transactions, including mergers, acquisitions, reorganizations, debt financing, or sale of assets, your Personal Information may be disclosed or transferred as part of the transaction. In the event of insolvency, bankruptcy, or receivership, such information may also be transferred to one or more third parties as part of our business assets. Any such transfer will be subject to compliance with applicable data protection laws and the principles outlined in this Privacy Policy.

d) With Your Consent Except as expressly specified above, we will not share your Personal Information with third parties without obtaining your explicit consent. Whenever there is an instance where your information might be shared for purposes not covered under this Privacy Policy, you will be notified in advance and provided with the option to choose whether you wish for such information to be disclosed.

7. Cookies and Tracking Technologies

A “cookie” is a small data file that, upon obtaining your consent, we transfer to your device’s hard drive through your web browser. This file enables us to recognize your browser and customize your experience, allowing us to offer personalized features, advertisements, and content based on your preferences, interests, and interactions on our Platform. Cookies also assist us in understanding and storing your preferences for future visits, displaying advertisements on other websites, and compiling aggregated data on site traffic and user interactions to improve our Platform’s functionality, performance, and overall user experience.

You have the option to accept or decline cookies. While most web browsers accept cookies by default, you can typically modify your browser settings to refuse or remove cookies. You may refer to the “Help” section in your browser to learn how to prevent it from accepting new cookies or delete existing ones.

Please note that disabling or deleting cookies may restrict your ability to use certain features and functionalities of our Platform to their fullest extent. When you first visit our Platform (or revisit after clearing your cookies), a banner will prompt you to accept our Cookie Policy. Unless you have modified your browser settings to refuse cookies and/or have declined our Cookie Policy, our system will automatically issue cookies when you access or log in to our Platform.

8. Data Security

The security and protection of your Personal Information is of utmost importance to us. We use standard security measures such as SSL encryption and secure payment gateways to protect your personal data. We implement and maintain appropriate technical, organizational, and administrative security measures, policies, and procedures, as required under applicable law, to safeguard your Personal Information against unauthorized access, misuse, disclosure, alteration, loss, or destruction—whether accidental or unlawful.

While we take reasonable precautions and employ industry-accepted security practices to protect your data, you acknowledge and agree that no system of electronic transmission or storage is entirely secure. Accordingly, Strae Thred shall not be held liable for any unauthorized access, breach of security, or actions of third parties that receive, intercept, or misuse your Personal Information, nor for events or circumstances beyond our reasonable control. Such circumstances may include, but are not limited to, acts of government, cyberattacks, hacking, system failures, unauthorized access to data storage devices, breaches of encryption protocols, or other technological disruptions. By using our website, you acknowledge and accept this risk.

9. Third-Party Website Links

Our Platform may contain advertisements from third parties and links to external websites. Once you click on such links and leave our Platform, we do not have control over the content, policies, or practices of those third-party websites and shall bear no responsibility for them. Such websites may independently collect or request your Personal Information. We strongly advise and encourage users to review the privacy policies of all external websites they visit, as their practices may differ from those outlined in this Privacy Policy.

Users acknowledge and agree that Strae Thred shall not be responsible or liable for any loss, damage, or breach of privacy resulting from the use of such third-party websites or services. The inclusion or exclusion of any link or advertisement on our Platform does not imply any endorsement, sponsorship, or recommendation by Strae Thred of the linked website, its operators, or its content. Users who choose to access third-party websites linked to our Platform do so entirely at their own discretion and risk. These external websites are governed by their respective terms of use and privacy policies, and once you access them, your use will be subject exclusively to those terms and policies. Any information you provide while visiting such websites is not governed by this Privacy Policy, and we disclaim any responsibility for the privacy, protection, or handling of such information.

Additionally, our Platform may allow users to create, upload, or publish content that may be visible to other users. Content generated by users represents their personal views and opinions. Such users are not authorized representatives, agents, or affiliates of Strae Thred, and their statements do not necessarily reflect our views or positions. Strae Thred expressly disclaims any liability arising from the use, reliance upon, or misuse of any user-generated content made available on the Platform.

10. Your Rights

Access and Correction of Information
Users may access, review, update, modify, or correct their Personal Information on a regular basis through their account settings or by contacting us directly. However, please note that for record-keeping and compliance purposes, we may retain a copy of the previous version of such information.

Opting Out of Communications
If you no longer wish to receive promotional emails, messages, or marketing communications from us, you may contact our customer support team at strae.thred@gmail.com to have your email address or phone number removed from our mailing lists.

Withdrawal of Consent and Deletion of Data
You have the right to withhold or withdraw your consent for the collection, use, or processing of your Personal Information at any time, as well as request deletion of your Personal Information from our records. Upon receiving such a request, we will cease processing your data unless another lawful basis exists for doing so. Please note that withdrawal of consent or deletion of data may limit your ability to access certain features or functionalities of our Platform. To exercise this right, you may contact us using the contact details provided in this Privacy Policy. When submitting a request, please specify the extent of your withdrawal—i.e., whether it applies to all processing activities or only to specific categories of data.

We will make reasonable efforts to address all user requests in accordance with applicable data protection laws. However, in certain cases, we may be unable to fully comply with a request—such as where doing so would conflict with legal obligations, applicable retention requirements, or confidentiality obligations owed to other users.

This Platform and the associated Services are primarily intended for use by residents of India. If you are located outside India and local data protection or privacy laws apply in your jurisdiction, please contact us at strae.thred@gmail.com for assistance regarding your privacy rights and applicable legal remedies.

11. User Eligibility

Our Services may be availed by individuals who have attained the age of majority under applicable law, as well as by minors under the lawful consent and supervision of their parent or legal guardian. If you are an individual who has reached the age of majority and intend to use the Services, or if you are a parent or legal guardian permitting a minor (i.e., any person below eighteen (18) years of age) to use the Services, you hereby represent, warrant, and confirm that you have provided your informed and unconditional consent for the use of the Services, either on your own behalf or on behalf of the minor, as applicable, in full compliance with applicable laws.

12. Applicable Law

This Privacy Policy shall be governed by and construed in accordance with the laws in force within the territory of India. By accessing or using our Website, Platform, and/or Services, you acknowledge and agree to be bound by the terms of this Privacy Policy and hereby submit to the exclusive jurisdiction of the competent courts located in Ahmedabad, India, for the resolution of any disputes, claims, or matters arising out of or in connection with your use of the Website, Platform, Services, or this Privacy Policy.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

14. Contact Us

For any questions, concerns, or requests related to this Privacy Policy, please contact:

Email: strae.thred@gmail.com
Phone: 9289870450
Instagram: @strae.thred

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